Unbounce Answers/FAQ/Setting Up Custom Domains and CNAMEs

What exactly ARE URLs and CNAME records?

Ryan Engley
posted this on July 13, 2011 05:15 PM

Understanding URLs

A ‘unique resource locator’ (URL) is the address at which a web page is found.  Our support website, for example, can be found at http://support.unbounce.com/home

This URL can be divided into parts:

>The Subdomain: support

>The Root Domain: unbounce.com and

>The Path: /home

Combined, these parts tell a browser which web pages to display and where to find them. 

Understanding CNAMEs

A Canonical Name Record (CNAME) is a bit of internet trickery that allows a URL to show pages hosted at a different domain.

What does that mean?

For a variety of reasons, your Unbounce landing pages are permanently hosted on our servers at unbouncepages.com.  

When you first publish a page, it appears at the URL unbouncepages.com/yourpage.  However, you might not want your visitors to see that your landing pages are hosted at Unbounce.  You might want your visitors to see your pages at your own domain.  Likewise, you might be running an ad campaign with a service like Google AdWords who require your pages to appear on your own domain. Most importantly, pages hosted on the unbouncepages.com domain will not be indexed be search engines.

Without needing to do any complicated uploading/downloading, editing, exporting, crying etc., you simply tell your domain www.yourdomain.com to display the pages you have hosted over at unbouncepages.com.  

A CNAME record is the techno-babble way to do this.

You can follow these step-by-step instructions to set up your custom domain.

You can find CNAME set-up instructions for many common hosting providers in our Support Base



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Amarundo Morales

Clearly explains why using CNAME and leads your to the step-by-step article. Still I have to see that article.

September 16, 2011 09:49 AM
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perci ordonez

Good start.. well explain. thanks!

November 23, 2011 05:56 AM
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Ben Adams

One thing I haven't seen addressed, is whether the CNAME is the same for all your pages etc, or whether we should set up different ones for each page group.


October 09, 2013 01:32 AM
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Ryan Engley

Hey Ben, you only have to configure one CNAME for each of your custom domains.

For example, let's say you've created the CNAME record for "try.myproduct.com." You can then have as many pages on that domain as you like (without having to make another CNAME record) by giving them each a unique path in Unbounce like this:

  • try.myproduct.com
  • try.myproduct.com/this-fall
  • try.myproduct.com/email-promotion etc.

Make sense?

October 11, 2013 09:34 AM