Unbounce Answers/FAQ/Setting Up Custom Domains and CNAMEs

How do I set up my custom domain and CNAME record? [VIDEO]

Ryan Engley
posted this on July 28, 2011 04:22 PM

The following video and article cover everything you need to know to use your domain with Unbounce.


What you will need:

To publish your Unbounce landing pages to your own domain, you need to:

  1. Tell your domain to show the pages hosted by Unbounce
  2. Add your domain to your Unbounce account
  3. Tell your landing pages to use your domain 

Tell Your Domain to Show the Pages Hosted by Unbounce:

To do this, you need to create a CNAME record in your DNS, wherever your domain is managed. A CNAME record tells your your domain to show show pages hosted on Unbounce's servers. You can follow these steps or email them to your hosting provider's support team.

  1. Sign in to your domain hosting service
  2. Navigate to your DNS Management page
  3. Find the CNAME record settings
  4. Create a new CNAME record
  5. Enter a value for your sub-domain in the host field
    • For example, if you're using www.mysite.com, you'll enter www here. If you've already got a website and are using a custom sub-domain such as try.mysite.com, then you'll enter try here.
  6. In the 'CNAME' field, type unbouncepages.com.
  7. Enter unbouncepages.com. as the destination or address.
  8. Save the changes to your DNS records.
  9. Go back to Unbounce and add your domain. 

Note: Changes to your CNAME records can take up to 24hrs to propagate.

If you want to use your naked domain as well (the domain without the 'www') such as yourdomain.com, see this knowledge base article.

We also have specific instructions for the following popular hosts:

Add Your Domain to Your Unbounce Account

Ready to finally add your custom domain to your Unbounce landing pages!? Great! Just follow the steps below and any new landing pages you create will start using the new domain.

  1. Log in to Unbounce
  2. Select the sub-account you wish to add a custom domain to
  3. Open the Domains tab from the side navigation bar

Click Add a Domain


  1. Select the type of Custom Domain, either a root domain or a sub-domain
  2. Type in your domain name

  3. Click Continue to confirm and test your domain

Tell Your Landing Pages to Use Your Domain

Lastly, you need to tell your landing pages which address (URL) you want them to show up at.

  1. Log in to Unbounce.
  2. Open the page overview for the relevant landing page.
  3. Click Change URL on the left hand side of the page URL. This will open the Change Page URL dialog box.


  1. Select the domain you wish to use for this page from the domain drop down menu.
  2. Customize your landing page's final URL as desired.


  1. Click Change URL to save your changes.

Helpful Terminology:

  • Uniform Resource Locator (URL):

A URL is a web page's address. It's what you type into the address bar to find a page.

Example: http://www.somecompany.com/a-specific-page/


  • Domain:

A domain is provides a way to uniquely identify your website on the web with a distinct URL of your choosing.

Some example domains: unbounce.com, www.somecompany.com, happyhippos.ca, anything-you-can-think-of.co.nz


  • Root domain:

A root domain is arguably the most important part of any website; it is the Google of google.com, the Unbounce of unbounce.com. Associating a root domain with your Unbounce account is ideal for when you have an empty website and you want to use your Unbounce pages for your homepage and/or subsequent pages.

Examples: www.mysite.com or www.mysite.com/promo


  • Sub-domain:

A sub-domain is allows you to have multiple unique URLs associated with your root domain. For instance the ‘app’ in app.unbounce.com is a sub-domain of unbounce.com. Sub-domains are very useful when you want to use your root domain, but already have a website on it.

Examples: try.mysite.com or try.mysite.com/promo


  • Domain Hosting Service:

The company that hosts your domain, some examples are GoDaddy, DreamHost, and 1&1.


  • Domain Name Service (DNS):

This makes sure everyone on the web knows your address, kind of like the yellow pages of the internet.


  • Canonical Name Record (CNAME record):

A CNAME record is used to set up an alias for your domain, by adding a CNAME record to your domain’s DNS you can direct visitors to your webpages to Unbounce’s servers.

Still a bit fuzzy? If you think of a URL as a sign and a web server as a building, then a CNAME record is like putting a sign on the side of a building. The building is still at the same address, and the sign is now the first thing people see.


If you have followed these steps and are experiencing any difficulties with your custom domain, you can follow these troubleshooting steps or contact us at support@unbounce.com.



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perci ordonez

it works! thanks

November 23, 2011 06:22 AM
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Adnan Siddiqi

i just got my own domain and added the DNS enteries of my host(Site5.com). Now when you are asking me to add a CNAME, do I need to delete those DNS Entries?

January 12, 2012 11:56 PM
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Ryan Engley

Hey Adnan - when you say you added the DNS entries for your host, do you mean you added their nameservers? The nameservers would have looked something like ns1.site5.com.  If that's the case, then no you don't need to delete the nameservers.  Nameservers move your DNS (where you manage your domain's records) and are different from something like a CNAME record.  You do not need to change your nameservers to use your domain with Unbounce.

January 17, 2012 11:02 AM
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Joseph DeSetto

Any idea why my landing page works at http://www.mydomain.com but NOT at just http://mydomain.com ... I can't assume people will include the "www" ... thanks!

January 22, 2012 08:39 PM
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Joseph DeSetto

Nevermind. Found the related support article. Thanks.

January 22, 2012 09:14 PM
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Shane Paola

Hi is it possible to use a root domain even if you already have an active website? I would like to use unbounce pages for www.domain.com/unbounce rather than having to use unbounce.domain.com for e.g.

July 08, 2012 11:31 PM
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Ryan Engley

Hello Shane - unfortunately not.  Since your "www" subdomain is already configured to show your website's pages hosted on your servers, it cannot also be configured to show pages hosted at unbouncepages.com.

July 24, 2012 02:32 PM
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Alexander Weise

Hi, is it possible to  have my unbounce lp shown on

subdomain.domain.com/lp/ubouncelandingpage ?


August 03, 2012 06:10 AM
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Ryan Engley

@Alexander - unfortunately not.  Your path can only have a single level of hierarchy so the URL would have to be either:

August 08, 2012 01:01 PM
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john doe

Hi, If I add a cname entry to my domain then will all of my web site traffic be redirected through unbounce? doesn't that create a single point of failure for me?

April 08, 2013 08:42 PM
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Ryan Engley

Hey John - that would only be the case of you replaced your website with Unbounce. What we'd recommend instead is setting up a subdomain for your Unbounce landing pages, say "try.myproduct.com", so that you can still keep your website for organic traffic but segment your other traffic (PPC, banner ads, emails etc.) to targeted landing pages built in Unbounce.

April 10, 2013 12:48 PM
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Tero Nykänen

How about multiple domains, when we have 2 distinct brands, with separate campaign URL's etc. We'd like to control both brands on 1 account, but publish on 2 different domains, which we both own already. Is this possible?

October 31, 2013 06:17 AM
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Ryan Engley

Hey Tero - it sure is. We cover your first domain but you're welcome to add as many domains as you need for $5/each per month. The process for adding additional domains is identical to adding your first.

October 31, 2013 09:26 AM
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Leah Latini

My host keeps saying that I have "multiple cname records". Sorry.... I'm not a programmer and am trying to figure this out. Should I delete all other cname records?

December 01, 2013 10:33 AM
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Lou Sturm

Hey Leah - whether or not you should delete other records will depend on your DNS set up. I've opened up a Support Ticket so we can dig in further.

December 01, 2013 11:15 PM
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Gez McGuire

Hi there, I am running my entire site using unbounce landing pages  - no problem. The 2 questions I have are:

1) How do I upload a Google Webmaster Tools file? I tried pasting it into the javascript area but it didn't work.

2) How would I add a separate blog facility on the same domain without interrupting the link with unbounce via the CNAME?

December 19, 2013 05:11 AM
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Johnny Opao

Hi Gez - Is the Google Webmaster Tools file your trying to upload for verification? If so the verification method that works best with Unbounce is the Meta tag. You can read more specifically about setting this up at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35659.

The page you add the metadata to *must* be the page at your root of your domain. So if your domain is http://try.unbounce.com. Make sure it's http://try.unbounce.com  and not something like http://try.unbounce.com/pagename

Then to add the meta tag to that page, open it in the Unbounce editor and click the Scripts button in the toolbar. Paste in the code from Google and choose Head for placement. (see http://support.unbounce.com/entries/513757 for more information).

As for setting up another blog on the same domain, this wouldn't be possible as the CNAME overrides any non-unbounce pages you may have. This is why we recommend setting up a subdomain for your landing pages in the event your root domain is being used by your main website.

December 19, 2013 01:56 PM
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rai rai



We were trying to update the cname for our project and eventually we unpublished the page just to make sure it will take effect. But is it normal that it takes too long to unpublish the page? We've been going back and forth to the unbounce page for the past 30 mins. Thanks!

February 12, 2014 01:13 AM
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Johnny Opao

Hey Rai - It shouldn't take anything close to that long to unpublish a page. I'm going to open up a support ticket for you so we can investigate further. Lookout for my email!

February 12, 2014 11:38 AM