Unbounce Answers/FAQ/Setting Up Custom Domains and CNAMEs

How do I set up my custom domain and CNAME record?

Ryan Engley
posted this on July 28, 2011, 4:22 PM


What you will need:


To publish your Unbounce landing pages to your own domain, you need to:

  1. Tell your domain to show the pages hosted by Unbounce
  2. Add your domain to your Unbounce account
  3. Tell your landing pages to use your domain 


1. Tell Your Domain to Show the Pages Hosted by Unbounce:

You'll need to create a CNAME record in your DNS, wherever your domain is managed. A CNAME record tells your your domain to show show pages hosted on Unbounce's servers. You can follow these steps or email them to your hosting provider's support team.

  1. Sign in to your domain hosting service
  2. Navigate to your DNS Management page
  3. Find the CNAME record settings
  4. Create a new CNAME record
  5. Enter a value for your sub-domain in the host field
    • For example, you'd enter "try" if you want to set up "try.mysite.com."

NOTE: If you already have a website at "www.mysite.com" you'll need to set up a subdomain such as "try.mysite.com" for your landing pages.

    • Enter "www" here if you are using a root domain for your landing pages like "www.mysite.com".
  1. Type unbouncepages.com in the 'CNAME' field
  2. Enter unbouncepages.com. as the destination or address
  3. Save the changes to your DNS records
  4. Return to Unbounce to add your domain

NOTE: Changes to your CNAME records can take up to 24hrs to propagate.

If you're using a root domain and want your naked domain to work as well (the domain without the 'www') such as "mysite.com", you can learn how here.

We also have specific instructions for the following popular hosts:

For providers that use cPanel (e.g. LunarHost, Monster Host, SiteCloud, JustHost) you can follow these cPanel set up instructions


2. Add Your Domain to Your Unbounce Account

Ready to finally add your custom domain to your Unbounce landing pages!? Great! Just follow the steps below:

  1. Log in to Unbounce
  2. Select the sub-account where you want to add your custom domain
  3. Open the Domains tab from the side navigation bar
  4. Click Add a Domain
  5. Select the type of custom domain, either a root domain or a sub-domain
  6. Enter your domain name

  7. Click Add Domain to confirm


3. Tell Your Landing Pages to Use Your Domain

Lastly, you need to tell your landing pages which address (URL) you want them to show up at.

  1. Navigate to the Page Overview for the relevant landing page
  2. Click Change URL on the upper left of the pageChange_URL.png
  3. Select the domain you wish to use for this page from the domain drop down menu.
  4. Customize your landing page's final URL as desired.
  5. Click Change URL to save your changes.


Helpful Terminology:

  • Uniform Resource Locator (URL)

A URL is a web page's address. It's what you type into the address bar to find a page.

Example: http://www.somecompany.com/a-specific-page/


  • Domain

A domain is provides a way to uniquely identify your website on the web with a distinct URL of your choosing.

Some example domains: unbounce.com, www.somecompany.com, happyhippos.ca, anything-you-can-think-of.co.nz


  • Root domain

A root domain is arguably the most important part of any website; it is the Google of google.com, the Unbounce of unbounce.com. Associating a root domain with your Unbounce account is ideal for when you have an empty website and you want to use your Unbounce pages for your homepage and/or subsequent pages.

Examples: www.mysite.com or www.mysite.com/promo


  • Sub-domain

A sub-domain is allows you to have multiple unique URLs associated with your root domain. For instance the ‘app’ in app.unbounce.com is a sub-domain of unbounce.com. Sub-domains are very useful when you want to use your root domain, but already have a website on it.

Examples: try.mysite.com or try.mysite.com/promo


  • Domain Hosting Service

The company that hosts your domain, some examples are GoDaddy, DreamHost, and 1&1.


  • Domain Name Service (DNS)

This makes sure everyone on the web knows your address, kind of like the yellow pages of the internet.


  • Canonical Name Record (CNAME record)

A CNAME record is used to set up an alias for your domain, by adding a CNAME record to your domain’s DNS you can direct visitors to your webpages to Unbounce’s servers.

Still a bit fuzzy? If you think of a URL as a sign and a web server as a building, then a CNAME record is like putting a sign on the side of a building. The building is still at the same address, and the sign is now the first thing people see.


If you've followed these steps and are still experiencing difficulties with your custom domain, take a screenshot of your current DNS setup and contact us at support@unbounce.com.

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