An Unbounce account with an available Custom Domains slot
Setting up your Domain:
Before your Custom Domain can work with Unbounce you will need to tell the world that your domain uses Unbounce. Don’t worry, you don’t actually have to tell anyone, though we certainly won’t stop you!
To do this, you’ll need to create a CNAME record with your domain host which might initially seem daunting, but after you've done it once you'll be a pro.
Sign in to your domain hosting service
Navigate to your DNS Management page
Find the CNAME record settings
Create a new CNAME record
Enter a value for your sub-domain in the host field (www for a root domain).
Enter unbouncepages.com. as the destination or address.
Save the changes to your DNS records.
Go back to Unbounce and add your domain.
Note: Changes to your CNAME records can take up to 24hrs to propagate.
A domain is provides a way to uniquely identify your website on the web with a distinct URL of your choosing.
Some example domains: unbounce.com, www.somecompany.com, happyhippos.ca, anything-you-can-think-of.co.nz
A root domain is arguably the most important part of any website; it is the Google of google.com, the Unbounce of unbounce.com. Associating a root domain with your Unbounce account is ideal for when you have an empty website and you want to use your Unbounce pages for your homepage and/or subsequent pages.
A sub-domain is allows you to have multiple unique URLs associated with your root domain. For instance the ‘app’ in app.unbounce.com is a sub-domain of unbounce.com. Sub-domains are very useful when you want to use your root domain, but already have a website on it.
Examples: try.mysite.com or try.mysite.com/promo
Domain Hosting Service:
The company that hosts your domain, some examples are GoDaddy, DreamHost, and 1&1.
Domain Name Service (DNS):
This makes sure everyone on the web knows your address, kind of like the yellow pages of the internet.
Canonical Name Record (CNAME record):
A CNAME record is used to set up an alias for your domain, by adding a CNAME record to your domain’s DNS you can direct visitors to your webpages to Unbounce’s servers.
Still a bit fuzzy? If you think of a URL as a sign and a web server as a building, then a CNAME record is like putting a sign on the side of a building. The building is still at the same address, and the sign is now the first thing people see.