Access their merchant tools by clicking the 'Merchant Services' tab in the navigation bar
Create a new button by clicking 'Buy Now Button'
Fill in the appropriate information for your billing purposes in Step 1 and Step 2
Open up 'Step 3: Customize Advanced Features'
Enable 'Take customers to this URL when they finish checkout' and enter the URL for the thank you page you created in Step A above
Confirm your settings and the click 'Create Button'
This will take you to a page where you can grab the code for your 'Buy Now' button. You will have two options:
You can copy the code within the 'Website' tab to embed PayPal's 'Buy Now' button or
You can copy the URL within the 'Email' tab to create your own link to the payment page
Step C - Paste the 'Buy Now' Link on your Landing Page
If you copied the code from the 'Website' tab and want to embed PayPal's buy now button:
Open the landing page you want to embed the 'Buy Now' button into in the Unbounce editor
Drag a new Custom HTML object onto your page
Paste in the script you copied from the 'Website' tab in PayPal and click 'Done'
Resize the placeholder box to match the height and width of the PayPal button and position it wherever you like on your landing page
You can now save, preview and ultimately publish your page
If you copied the URL from the 'Email' tab and want to use a customized button
Open the landing page you want to link to your PayPal payment page in the Unbounce editor
Drag a new button onto your page
With the button selected, look over at the properties pane on the right. Set the button action to 'Go to URL' and paste the link you collected from the 'Email' tab in PayPal into the 'link' field
*Note: You can also use an Unbounce form to collect lead data and direct your leads to your PayPal page once they submit the form. Just set the submit action to 'Go to URL' and paste the above link into the 'link' field. If you choose to do this, you may want to uncheck the form submit as a conversion goal so that you only count conversions when your visitors actually make their payment (see here for information on setting conversion goals.)
You can freely customize the appearance of your button and then save, preview and ultimately publish your page. For some rad PayPal badges, you should check out Jen Gordon's Landing Page Design Kit.
You're now ready to start tracking your PayPal payments as conversions on your landing page!
If you run into any difficulties setting this up or have any questions, just send us an email to firstname.lastname@example.org