Unbounce Answers/Next Steps/PPC & AdWords
How to Add Google AdWords Conversion Tracking to your Landing Page [VIDEO]
Ryan Engley
posted this on February 23, 2012 04:33 pm
In order for Google AdWords' conversion tracking to work, the tracking script must be placed on the final page of your funnel. This is usually your thank-you page and by default in Unbounce, it will be your form confirmation dialog.
To configure AdWords conversion tracking to work with the form confirmation dialog:
- Access your Google AdWords account and click Tools and Analysis > Conversions
- Create a New Conversion or choose an existing conversion and follow the steps to create your tracking code then Copy it (see Google AdWords' Set Up Instructions for more information).
- Load your page in the Unbounce editor and click the Form Confirmation Dialog tab in the upper left of the editor to edit the form confirmation dialog page.
- Click the Scripts button in the editor toolbar to open the scripts dialog.
- Name your script, for placement choose Before Body End Tag, and paste in your AdWords conversion tracking code
- Save and republish your page.
That's it.
AdWords will then track conversions on your Unbounce landing page.
Note: AdWords will often take up to 24h to reflect a conversion. If you test your page, you may have to wait up to 24h to confirm that the script is working correctly.
Comments
The video graphic has a typo in Conversion :-)
This video is for the older version of GA. The newer version requires you to go into the admin function to set a unique URL to create a goal, and your pop-up confirmation doesn't appear to have its own unique URL. Any ideas?
Martin - Thanks for pointing out the typo! We'll fix that up.
Michael - Thank you also for letting us know about the change. We'll have a look to make sure our instructions match AdWord's method.
In the mean time, I can let you know that the confirmation dialog has it's own URL which you can puzzle out fairly easily. Just scroll down to the comments section at http://support.unbounce.com/entries/307637 for instructions to do this.
The one thing I'll add is that if you are testing multiple variants this could get confusing. You may want to consider designing a separate thank you page to send your visitors to after they convert. That will simplify the workflow and make tracking goals in Google Analytics or conversions in AdWords a bit easier for now.