Unbounce Answers/Integrations/Google Adwords

Adding Google AdWords Conversion Tracking to your Landing Page [VIDEO]

Ryan Engley
posted this on February 23, 2012 04:33 PM

 

In order for Google AdWords' conversion tracking to work, the tracking script must be placed on the final page of your funnel.  This is usually your thank-you page and by default in Unbounce, it will be your form confirmation dialog.  

To configure AdWords conversion tracking to work with the form confirmation dialog:

  1. Access your Google AdWords account and click Tools and Analysis > Conversions
  2. Create a New Conversion or choose an existing conversion and follow the steps to create your tracking code then Copy it (see Google AdWords' Set Up Instructions for more information).
  3. Load your page in the Unbounce editor and click the Form Confirmation Dialog tab in the upper left of the editor to edit the form confirmation dialog page.
  4. Click the Javascripts button on the bottom left of the editor toolbar to open the scripts dialog.  
  5. Name your script, for placement choose Before Body End Tag, and paste in your AdWords conversion tracking code
  6. Save and republish your page.

That's it.

AdWords will then track conversions on your Unbounce landing page.

Note: AdWords will often take up to 24h to reflect a conversion.  If you test your page, you may have to wait up to 24h to confirm that the script is working correctly.

 

Comments

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Martin Johnson

The video graphic has a typo in Conversion :-)

April 18, 2012 06:35 PM
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Michael Harbolt

This video is for the older version of GA.  The newer version requires you to go into the admin function to set a unique URL to create a goal, and your pop-up confirmation doesn't appear to have its own unique URL.  Any ideas? 

May 22, 2012 07:08 AM
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Ryan Engley
Unbounce

Martin - Thanks for pointing out the typo!  We'll fix that up.

Michael - Thank you also for letting us know about the change.  We'll have a look to make sure our instructions match AdWord's method.

In the mean time, I can let you know that the confirmation dialog has it's own URL which you can puzzle out fairly easily.  Just scroll down to the comments section at http://support.unbounce.com/entries/307637 for instructions to do this.

The one thing I'll add is that if you are testing multiple variants this could get confusing.  You may want to consider designing a separate thank you page to send your visitors to after they convert.  That will simplify the workflow and make tracking goals in Google Analytics or conversions in AdWords a bit easier for now.

May 30, 2012 02:32 PM
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Michael Bonner

How can I track button conversions?

June 13, 2013 06:29 AM
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Manuel Merz

I am wondering this myself. If I split-test 2 different landing pages, can I:

- use the same conversion code for both pages

- how does it work on click-through templates where the actual conversion happens on "my" end

Any insights would be highly appreciated folks :)

June 27, 2013 11:32 PM
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Ryan Engley
Unbounce

Hey Manuel - I believe if you use the same conversion code that you'll get an amalgamated conversion number and won't be able to differentiate between variants. Unbounce would still provide that data but using two different codes should get it for you in AdWords.

And as for click-through templates, just embed the conversion tracking code on the final step of your funnel -- wherever that happens to be. It can be a page on your site or Unbounce's confirmation dialog. Whichever marks the *actual* conversion.

June 28, 2013 03:49 PM
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Manuel Merz

Hey Ryan, thanks a lot for diving into this discussion, appreciated. I think two codes, or at least that much conversion codes as you have landing pages will do the trick. To bad unbounce can't pass any kind of third value (landing page variable) to AdWords...would make our lives easier...

I see since PPC is a cookie based service, this should work like you described. Thanks again!

July 02, 2013 12:05 AM
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Gez McGuire

Hi, when I go to the form confirmation dialogue tab there are no icons to the right of the delete icon - i.e. the scripts icon is not there. There is however an add javascript icon at the bottom left of the editor... will adding Adwords conversion tracking code here work OK?

Thanks, Gez

December 13, 2013 03:18 AM
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Lou Sturm
Unbounce

Hey Gez- thanks for catching that, we changed our UI, the video needs updated. You're right on the money, you'll want to add your AdWords conversion tracking in the Javascript button at the bottom left of the page builder. Rest assured, it'll work aok. Hope that helps!

December 13, 2013 12:20 PM
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CopperEgg Marketing

If I am using my Unbounce pages as land and jump pages to my website's reg forms, would there be any issue with Adwords conversion tracking still functioning properly?

Ex: Adwords ad > Unbounce landing page > My site's reg form page > thank you page with conversion script

April 03, 2014 02:09 PM
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CopperEgg Marketing

If I am using my Unbounce pages as land and jump pages to my website's reg forms, would there be any issue with Adwords conversion tracking still functioning properly?

Ex: Adwords ad > Unbounce landing page > My site's reg form page > thank you page with conversion script

April 03, 2014 02:09 PM
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Johnny Opao
Unbounce

Hey CopperEgg Marketing! - That shouldn't be a problem. Here are a few forum posts of AdWords community forums where they ask the same question. They mention this isn't a problem with Adwords conversion tracking

 

https://www.en.adwords-community.com/t5/Tracking-Reporting/Conversi...

https://www.en.adwords-community.com/t5/Tracking-Reporting/How-to-t...

https://productforums.google.com/forum/#!msg/analytics/2pPv0VOyTYw/...

 

*Be sure your passing your UTM parameters through your funnel so everything is tracked correctly 

April 03, 2014 03:46 PM
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Mark H

Please add the steps for doing this via Google Tag Manager

June 24, 2014 09:09 PM
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Johnny Opao
Unbounce

Hey Mark

When you make a new tag on Tag manager select 'Adwords Conversion Tracking' as the tag type

http://screencast.com/t/02vo4Kqt

Then follow tag managers instructions on screen to get the Conversion ID, Label, Value

Once you have that you just need to specify rules to determine which pages you want this tag to fire on. To target your form confirmation dialog use the following rule:

{{url}} matches RegEx  /.+-form_confirmation\.html

Be sure to include your own rules to further narrow down which pages this tag fires on.

Hope this helps! 

June 25, 2014 12:31 PM
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Alex Osenenko

Hey Lou I've tried inputting the Adwords code into the Javascript and it still does not work. Any ideas as to why that may be?

September 18, 2014 09:03 AM
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Kory Prince

I've been using AdWords conversions tracking via this method for a few years on my Unbounce pages. I recently stopped using Unbounce forms as they do not offer dynamic functionality so I signed up for 123 Contact Forms (who does offer dynamic forms) and when using 123 Contact Forms you do not use a Unbounce confirmation page so the AdWords conversion tracking will not work anymore. A work around I suppose I could use would be to publish a separate page (and URL) to use as a confirmation page and add the Conversion tracking script there as 123 Contact Forms allows you to re-direct after a conversion to a URL of your choice. 

 

Is there a better or cleaner way to make this work other than the above work around?

 

Thanks!

 

Kory 

September 22, 2014 12:03 PM