posted this on October 21, 2010 04:31 pm
Glad you asked. The name was derived from the desire to reverse the marketing analytics term known as bounce rate - hence to Unbounce.
Just curious, why don't you reflect the bounce rate metric in your dashboard..or am i missing it? I find myself traversing GA and Unbounce oftentimes for just this piece of data
Great tool btw - loving the freedom from the harassed responses of the overworked dev squad
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