Unbounce Answers/Integrations/Google Adwords

Setting up a Google AdWords Campaign

Oli Gardner
posted this on October 21, 2010 07:57 PM

First you need to set up a custom domain as described here. This will allow you to match your display URL with your destination URL.

Google will approve a destination URL that is a sub-domain of your display URL. They just want to make sure the top-level domain of yourdomain.com match for both display and destination.

Example (acceptable)
Destination URL: promo.yourdomain.com/product
Display URL: yourdomain.com

An exception to this is if you're using a domain that hosts many different independent entities like blogspot.com or wordpress.com (blogspot.com as your display and myblog.blogspot.com as your destination would not be approved).

You can read a bit more about it here and here...

 

Comments

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Mariano Rodriguez

Hey Oli, what about Adwords high QS in order to have low CPC and no campaign rejection? any recommendation?

May 20, 2011 05:52 PM
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Oli Gardner
Unbounce

Hey Mariano,

You might find this post useful: http://unbounce.com/ppc-landing-pages/

May 24, 2011 01:13 PM
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Stephan Wiedner

Hi Oli,

Hmmm. I have a CNAME set up to direct a subdomain to my unbounce landing page and that works, however, when I create an ad in Adwords, my ad gets rejected:

Ad Status: Disapproved
Ad Issue(s): Inaccurate Display URL
~~~~~~~~~SUGGESTIONS:
Please edit your display URL so that it matches your landing page URL.
To be compliant with this policy, your display URL should read
unbouncepages.com.  Please note compliance with this policy does not
imply compliance with all policies.

What I did in my ad was exactly what you suggested above:

Destination URL: promo.yourdomain.com/product
Display URL: yourdomain.com

When I changed it to the following, the ad was approved:

Destination URL: promo.yourdomain.com/product
Display URL: promo.yourdomain.com 


What's the work around? What am I missing?

June 07, 2011 11:15 AM
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Stephan Wiedner

Update: I think this works now. Perhaps I had created the ad too close in time to the creation of the the CNAME record. Now that it's been a few days, it seems to working. Feel free to delete my comments to clean up this thread.

June 07, 2011 12:30 PM
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Oli Gardner
Unbounce

Hi Stephan,

I'm glad it's working now.

I think i'll leave the thread intact in case it helps someone else.

Just to make sure we know what worked and what didn't - did you have to include the subdomain to get it to work? Or does it work without the subdomain in the display URL now that it's had a bit of time?

Thanks for following up.

June 07, 2011 12:44 PM
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Stephan Wiedner

No, did not have to include the subdomain in the display URL. So your original example worked. Sorry for the confusion.

June 07, 2011 02:13 PM
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Eric Thurman

Oli, 

From my ad words account I need to place a conversion script. Typically this goes on the thank you page after after a customer makes an inquiry. Where can I place that code snippit at in umbounce. This code is seperate form the Google analytics code already on the pages.

February 01, 2012 08:45 AM
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Gerard Thomas

Oli, I have the same question Eric asked. I put an HTML placeholder on the Thank You page, but I am not sure this is the right place. Also, Is there a URL for the Thank You page that I can use when setting up Goals (in google analytics)? Thanks. 

February 11, 2012 05:23 PM
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Michael Neu

I have the same question as the two above.  Is there a way to place a conversion script on the thank you page, so I can track various campaigns via adwords?

February 23, 2012 04:00 PM
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Ryan Engley
Unbounce

Hi guys, we put together an article at http://support.unbounce.com/entries/21059318 that explains how to add Google AdWords conversion tracking to your Unbounce page.  We should have a video posted fairly soon as well.

Gerard - there is a URL for the confirmation dialog which can be used for Analytics conversion tracking.  I've added a comment to our Google Analytics article which should explain how to go about tracking this down.

Hope that helps and as always, let us know if you have any other questions.

February 23, 2012 04:46 PM