Unbounce Answers/Next Steps/PPC & AdWords
How can I get my landing pages to work with my Google AdWords campaigns?
Oli Gardner
posted this on October 21, 2010 07:57 pm
First you need to set up a custom domain as described here. This will allow you to match your display URL with your destination URL.
Google will approve a destination URL that is a sub-domain of your display URL. They just want to make sure the top-level domain of yourdomain.com match for both display and destination.
Example (acceptable)
Destination URL: promo.yourdomain.com/product
Display URL: yourdomain.com
An exception to this is if you're using a domain that hosts many different independent entities like blogspot.com or wordpress.com (blogspot.com as your display and myblog.blogspot.com as your destination would not be approved).
You can read a bit more about it here and here...
Comments
Hey Oli, what about Adwords high QS in order to have low CPC and no campaign rejection? any recommendation?
Hey Mariano,
You might find this post useful: http://unbounce.com/ppc-landing-pages/
Hi Oli,
Hmmm. I have a CNAME set up to direct a subdomain to my unbounce landing page and that works, however, when I create an ad in Adwords, my ad gets rejected:
Ad Status: Disapproved
Ad Issue(s): Inaccurate Display URL
~~~~~~~~~SUGGESTIONS:
Please edit your display URL so that it matches your landing page URL.
To be compliant with this policy, your display URL should read
unbouncepages.com. Please note compliance with this policy does not
imply compliance with all policies.
What I did in my ad was exactly what you suggested above:
Destination URL: promo.yourdomain.com/product
Display URL: yourdomain.com
When I changed it to the following, the ad was approved:
Destination URL: promo.yourdomain.com/product
Display URL: promo.yourdomain.com
What's the work around? What am I missing?
Update: I think this works now. Perhaps I had created the ad too close in time to the creation of the the CNAME record. Now that it's been a few days, it seems to working. Feel free to delete my comments to clean up this thread.
Hi Stephan,
I'm glad it's working now.
I think i'll leave the thread intact in case it helps someone else.
Just to make sure we know what worked and what didn't - did you have to include the subdomain to get it to work? Or does it work without the subdomain in the display URL now that it's had a bit of time?
Thanks for following up.
No, did not have to include the subdomain in the display URL. So your original example worked. Sorry for the confusion.
Oli,
From my ad words account I need to place a conversion script. Typically this goes on the thank you page after after a customer makes an inquiry. Where can I place that code snippit at in umbounce. This code is seperate form the Google analytics code already on the pages.
Oli, I have the same question Eric asked. I put an HTML placeholder on the Thank You page, but I am not sure this is the right place. Also, Is there a URL for the Thank You page that I can use when setting up Goals (in google analytics)? Thanks.
I have the same question as the two above. Is there a way to place a conversion script on the thank you page, so I can track various campaigns via adwords?
Hi guys, we put together an article at http://support.unbounce.com/entries/21059318 that explains how to add Google AdWords conversion tracking to your Unbounce page. We should have a video posted fairly soon as well.
Gerard - there is a URL for the confirmation dialog which can be used for Analytics conversion tracking. I've added a comment to our Google Analytics article which should explain how to go about tracking this down.
Hope that helps and as always, let us know if you have any other questions.