Unbounce Answers/Integrations/MailChimp

Integrating with MailChimp [VIDEO]

Carter Gilchrist
posted this on October 25, 2010 07:09 PM

Note: Field mapping for MailChimp is now available!  This feature will allow you to send any field from your Unbounce form over to MailChimp. Read all about it in the Unbounce Answers Field Mapping article.

Integrating Mailchimp with your Unbounce landing page is simple, follow the steps below and you will have your campaign up and running in no time!


What you’ll need to get started:

  • An Unbounce account
  • A landing page to collect your new subscriber’s email addresses
  • A MailChimp account
  • An email list where you’ll send your new subscribers

Integrating MailChimp with Your Unbounce Landing Page

  1. Log in to Unbounce and open your Pages tab
  2. Navigate to the page overview for the page you wish to integrate Mailchimp with
  3. Click on Mailchimp in the Leads & Form Integrations section near the bottom right hand corner of the page.
  4. Click on Connect with MailChimp.
  5. Log In to MailChimp to connect your Unbounce Landing Page with MailChimp.
  6. Wait for Mailchimp to authenticate with Unbounce.
  7. Select the Mailchimp list you wish to use and click Continue.
  8. Wait for Mailchimp to confirm your selection.
  9. If your list has groups then you can select which groups new leads will sign up for on this screen and click Continue once you have made your selection. 

    Note: Integrating with Replace Groups selected overwrites any previous group selections for existing leads.

  10. Your page should now be successfully integrated with Mailchimp! When you close the dialog Mailchimp will have a blue checkmark, indicating that new leads will be forwarded to Mailchimp.

That's it, you're all set!

Once your account is integrated, you are ready to start capturing the email of leads on your Unbounce page.

What Unbounce will send to MailChimp:

All leads sent from Unbounce to Mailchimp will contain some basic information
  • Email - The email address of the lead; collected from the form submission.
  • Unbounce Page ID - This is a unique identifier for your Unbounce Landing Page, you can find it by looking at the URL of your page overview (https://app.unbounce.com/pages/THIS-IS-YOUR-PAGE-ID).
  • Unbounce Page Variant - This is the letter that identifies which variant your leads have originated from.
  • Unbounce Submission Date - The date Unbounce received the lead. 

Testing your Integration

Now that everything is setup we highly encourage you to test it out and make sure everything is working as you expect it. Publish your page, submit a form, and check that the new lead shows up in Mailchimp (can take up a couple minutes).

Once you’ve tested everything out you can click Reset Stats so that your conversion rate isn’t affected by the tests.

You might also be interested in:



User photo
Jonathan Bechtel

These were good directions, just right. Took me five minutes. Thanks!

May 19, 2011 03:28 AM
User photo
Carter Gilchrist

Thanks Jonathan, great to hear you got it set up!

May 19, 2011 11:13 AM
User photo
Simon Brown

Very clear instructions - thanks!

June 04, 2011 07:16 AM
User photo
Nathan Chitty

Thanks for these instructions. People need to realize that these instructions are needed to immediately send a email to someone who has signed up on your list.

September 25, 2011 05:34 AM
User photo
Carter Gilchrist

Thanks Nathan, I've made a slight update at the top of the article.

October 02, 2011 11:55 AM
User photo
Mike Corso

Easy as pie. I LOVE the Chimp!!!  And I love my chimp t-shirt!!! Who can I trade my Cool Site of the Day tshirts for more chimp shirts ;) ????

Mike Corso
Cool Site of the Day
Boost Your Website Visibility


November 19, 2011 09:16 AM
User photo
William MacDonald

Is it possible to pass along other fields from your forms to mail chimp to enable the same segmentation functions. I.E. I have asked for the user to input their favourite grocery store and would like to be able to send that along to mailchimp and be able to send a campaign to that group. Is this possible?

January 08, 2012 05:06 PM
User photo
Carter Gilchrist

Hey William: it sure is! Check out our article on Field Mapping which covers how to use the feature to send arbitrary form fields to your MailChimp account.

January 09, 2012 04:23 PM
User photo
Jeffrey Wong

Sorry if this is a stupid question. If I want unbounce to pass on Capture Page ID, Variant Letter and Custom Date to my MailChimp Lists, does that mean I have to use mailchimp's 'sign up form embed code' and embed it into my landing page? Or can I simply create a form on unbounce and connect my mailchimp and unbounce accounts together?

Hope that made sense =S

January 21, 2012 09:58 PM
User photo
Aaron Oman

Hi Lenny,

If you follow the instructions on this page, then you can use regular Unbounce forms for your Unbounce page and it will all work.  There is no need for MailChimp's "sign up form embed code".

January 22, 2012 12:30 AM
User photo
Lisa Engles

It looks like Mail Chimp already has these fields added and hidden- So I don't need to go through the steps above.  Is that right???  I added a screen capture so you could see what I'm talking about-

November 09, 2012 03:57 PM
User photo
Vladimir Nagin

When I first tried to integrate Undounce with MailChimp there was a problem with merging fiels (I used Russian in unbounce and there is Englinsh in MailChimp). Now it seems this is resolved. Another issue I wasn't satisfied with was confirmation and welcome e-mails. Why do I have to use one of them? Why can't I choose none of them? Can I skip this at all?

I use unbounce for events registrations and I think confirmation or welcome e-mails could confuse people after they register. Why do they need to know they are in a list? Another reason is different language: our audience is Russian speaking this is why most of them will not understand that e-mail and there is no possibility to translate it.

February 07, 2013 11:21 PM
User photo
Jacquelyn Ma

Hi Lisa - Page ID, Page Variant, and lead submission date is data that Unbounce forms automatically collect with each lead (and you're right, this is done in the backend of the pages so therefore is hidden to the users.) However, this information is only sent through to integrations like your MailChimp integration if you have set up field mapping (http://support.unbounce.com/entries/20305198-How-to-Use-Field-Mapping.)

From your screenshot it looks like you have already set up field mapping for your MailChimp integration so that these fields appear into your MailChimp data. 

February 08, 2013 11:01 AM
User photo
Jacquelyn Ma

Hi Vladimir - unfortunately the requirement for either choosing the confirmation email or welcome email is a part of the MailChimp API that we use. This requirement is a part of their terms of service so we actually can't change it from our end, and allow our customers to by-pass the requirement. 

However, I did want to mention that with both the confirmation and welcome emails, they are customizable inside your MailChimp account so you can customize the messages for your Russian speaking audience (http://unbounce.zendesk.com/entries/310842-triggering-autoresponder...)

February 08, 2013 11:45 AM