Note: Field mapping for MailChimp is now available in Unbounce Labs! This feature will allow you to send any field from your Unbounce form over to MailChimp. Read all about it in the Unbounce Answers Field Mapping article.
Integrating Mailchimp with your Unbounce landing page is simple, follow the steps below and you will have your campaign up and running in no time!
What you’ll need to get started:
An Unbounce account
A landing page to collect your new subscriber’s email addresses
A MailChimp account
An email list where you’ll send your new subscribers
Integrating MailChimp with Your Unbounce Landing Page
Log in to Unbounce and open your Pages tab
Navigate to the page overview for the page you wish to integrate Mailchimp with
Click on Mailchimp in the Leads & Form Integrations section near the bottom right hand corner of the page.
Click on Connect with MailChimp.
Log In to MailChimp to connect your Unbounce Landing Page with MailChimp.
Wait for Mailchimp to authenticate with Unbounce.
Select the Mailchimp list you wish to use and click Continue.
Wait for Mailchimp to confirm your selection.
If your list has groups then you can select which groups new leads will sign up for on this screen and click Continue once you have made your selection.
Note: Integrating with Replace Groups selected overwrites any previous group selections for existing leads.
Your page should now be successfully integrated with Mailchimp! When you close the dialog Mailchimp will have a blue checkmark, indicating that new leads will be forwarded to Mailchimp.
That's it, you're all set!
Once your account is integrated, you are ready to start capturing the email of leads on your Unbounce page.
What Unbounce will send to MailChimp:
All leads sent from Unbounce to Mailchimp will contain some basic information
Email - The email address of the lead; collected from the form submission.
Unbounce Page ID - This is a unique identifier for your Unbounce Landing Page, you can find it by looking at the URL of your page overview (https://app.unbounce.com/pages/THIS-IS-YOUR-PAGE-ID).
Unbounce Page Variant - This is the letter that identifies which variant your leads have originated from.
Unbounce Submission Date - The date Unbounce received the lead.
Testing your Integration
Now that everything is setup we highly encourage you to test it out and make sure everything is working as you expect it. Publish your page, submit a form, and check that the new lead shows up in Mailchimp (can take up a couple minutes).
Once you’ve tested everything out you can click Reset Stats so that your conversion rate isn’t affected by the tests.