Unbounce Answers/Next Steps/Viewing Your Data

Setting Up External Conversion Tracking

Carl Schmidt
posted this on November 18, 2010 11:08 AM

Unbounce lets you track external conversions by embedding our tracking script on your target conversion page. This is great when you’re using an Unbounce landing page to drive online purchases, or anytime your real conversion action doesn’t happen on the Unbounce landing page itself.

This is especially important when you’re conducting a test as you need to know which page drives better overall results.  As Anne Holland and many others have pointed out “you have to measure tests beyond the click”.

What is it?

An external conversion is an action that takes place on a page other than your Unbounce landing page.

What you need to do

Follow the instructions below to embed a script on your conversion page.  It’s best to place it just before the closing </body> tag.

Please Be Aware

If your Unbounce page has conversion goals set then you might get conversions counted due before they reach your external page. Most likely this means that you should turn off all Conversion Goals on your Unbounce page so that only visits to your external page are counted as conversions.

  1. Open the relevant page in the Unbounce Editor
  2. Open the Conversion Goals tab

  3. Clear all of the listed conversion goals

  1. Save & repeat for all variants
  2. Re-publish your page
  3. On your external page insert the following script: 

How does it work?

When a visitor visits your Unbounce landing page, and subsequently visits your conversion page, the script will look for the Unbounce visitor cookie, and if it finds one, will make a tracking request back to the Unbounce servers.  We then select the page that visitor has seen most recently, and if we have not previously recorded a conversion for that visitor, we'll bump your conversion count by one.

You must ensure that your Unbounce pages and your conversion page are on the same domain so that the tracking cookies can be read.  For example, you could have your Unbounce pages at "promo.mycompany.com", and your conversion page on "www.mycompany.com", but you couldn't have your conversion page on "www.mypartner.com".

Do I have to configure this as a "conversion goal" in the Unbounce page editor?

No, just adding the script to your conversion page is enough.

Should I keep the conversion goals I've already configured?

That depends.  Most likely you would remove any URL-click conversion goals so that a conversion is only recorded when your visitors hit your conversion page.

Will Unbounce count conversions even if a visitor hasn't converted via my Unbounce page?

No, we'll only count visitors to your confirmation page that have our tracking cookie.

Will it slow down my page?

No, the script itself is hosted on Amazon's CloudFront CDN for high-speed serving, and by adding the script just before the closing </body> element of your page, it won't affect the rest of your document loading.

Will the tracking cookie expire?

Yes, the tracking cookie expires after 72 hours. This means that in order for the conversion to be counted, your visitor must trigger the conversion within 72 hours of visiting the originating page.

Are there any limitations?

The external tracking script currently identifies the conversion page based on the last page visited by your visitor.  This may or may not work for you.  


If you're currently using Unbounce to drive just one type of conversion (such as a newsletter signup, or purchase), then this will work fine.  

However, if you're using Unbounce to drive multiple types of conversion, and your visitors are likely to see both types of Unbounce pages, you might end up with conversions attributed to the incorrect page.  

 

 

Comments

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Chris Davis

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! MADE MY CHRISTMAS!!!!!!

December 21, 2010 02:12 PM
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Jason Manion

Thanks guys! I had asked for this, so it's great to see it here now!

December 21, 2010 02:18 PM
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MARIO FRADE

Should it work when the conversion page is embedded in the unbounce Landing Page?

- I'm using Jotform to embed a form in the unbounce Landing Page (custom html block: <script src="http://www.jotform.com/formID"></script>).

- I added the conversion code to the THANK YOU page that is shown in the same block after the form is submitted, but conversions are not being registered.

 

Should this work in the first place? (different domains)
Do you suggest a workaround?


 

January 04, 2011 01:56 PM
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Carl Schmidt
Unbounce

Hi Mario!  Sorry, but for now the confirmation page has to be on the same domain (we note that in the article above).  There's no workaround right now, but we'll definitely consider how we can address this need in the future!

January 11, 2011 10:33 AM
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Luke Brean

Any chance you're working on on cross-domain tracking. Many of us are using hosted shopping carts that don't allow domain mapping. 

January 19, 2011 11:21 AM
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Carl Schmidt
Unbounce

Hey Luke!  We're not working on it quite yet, sorry, but it *is* on the list!

January 20, 2011 09:56 AM
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Angus Bradley

yay! You need to update the community site with this - great stuff, thanks!

April 05, 2011 06:49 AM
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Nemo Chu

Re: "same domain"

What if my unbounce landing page is on http://subdomainY.domain.com and the conversion page is on http://subdomainX.domain.com? Will the conversion still register ok?

May 03, 2011 12:53 PM
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Carl Schmidt
Unbounce

Hi Nemo!  Yes, that will work just fine...

May 03, 2011 12:56 PM
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Dean Zhang

Great feature Carl.

I am most likely to use your page for the number of campaign and different type of conversions, so how you guys going with ' Shortly after our initial launch, we'll be adding the ability perform tracking for multiple conversion types'?

Looking forward to more cool stuff. Thanks

 

May 24, 2011 12:26 AM
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Carl Schmidt
Unbounce

Hi Dean, thanks for the feedback.  We have a few other things in the queue first, so still probably a few months out, sorry.  Will do our best to get to it as soon as we can!

May 24, 2011 11:47 AM
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digital telepathy

Hey guys. I have a question about a situation we are currently experiencing.

We have two landing pages (not variations, completely separate pages) that have the same external goal. If someone from 'landing page 1' converts and is tracked using the external tracking code above, since it is the same conversion point as 'landing page 2', will a conversion be attributed to only 'landing page 1' or will it be attributed to both 'landing page 1' and 'landing page 2'?

May 27, 2011 02:44 PM
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Carl Schmidt
Unbounce

Hey there, the conversion is recorded when our external tracking code is triggered by a visit to your conversion page.  At that time, we lookup the Unbounce page most recently viewed by that visitor (just for your own domain, of course), and credit the conversion to just that page.  Hope that answers your question!

May 27, 2011 02:53 PM
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Alan Lefton

Awesome external tracking feature, but it appears that the conversions are being attributed to the success page & not the landing page in the Unbounce dashboard.

The success page is also an Unbounce page & includes a form on it.  Could this be what's causing the issue?  Or do we just have it setup incorrectly???

June 14, 2011 02:16 PM
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Carl Schmidt
Unbounce

Hey Michael, we had a bug where an older version of our external tracking script was being served up for many visitors, causing the conversions to be attributed to the wrong page when using another Unbounce page as the success page.  We just fixed this, so conversions should start getting attributed to the correct page again.  So sorry for the hassle!

June 21, 2011 09:43 AM
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Alan Lefton

Right on - thanks Carl!  Sheldi helped us troubleshoot some of it last week & everything looks like it's working.

Thanks for the help & keep up the great work!

June 21, 2011 03:47 PM
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Ti Regard

My success page is on the same domain as my mapped unbounce page, but my success page with the script is also mapped.  Will it still work?  Seems not to be working as far as I can tell.

July 11, 2011 09:34 AM
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Carl Schmidt
Unbounce

Hi Ben, sorry we missed this.  If this is still an issue for you, can you send in the details of your setup to support@unbounce.com?  We'd want to know your Unbounce page URL, and your success page URL.

July 25, 2011 10:14 AM
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Alejandro Vega

Hi Ben,

I want to track my email signup conversion using google analytics. Could you suggest me how we can do it, if at all.

 

August 22, 2011 01:32 PM
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Morten Matras

Hmm. We're working with a system from LeadDoubler.com enabling us to create an online calculator. This runs on their domain making your tracking system not work.

Please consider using another system than cookies for tracking. (What about pixel inclusions from your server).

August 23, 2011 05:07 PM
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Yann Dautais

If I use this conversion script on my thankyou page which track conversions on my site, does it mean I do not need any goal set on the Unbounce page (that is the script does that)? What if I keep a conversion goal linked to a button on the landing page then? Will it add up both conversions in the stats? I am a bit confused I must say.

Thanks!

September 20, 2011 12:24 AM
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Carl Schmidt
Unbounce

Hi Yann, excellent question!  Unbounce tracks conversions on a per-visitor basis, and each visitor can only be converted once.  So, if you are using the external conversion script, you don't need to (and probably don't want to) select a button link as a conversion goal.  If you did that, then the conversion would be counted as soon as the button was clicked, and later, when the *real* conversion happens and triggers the external conversion script, nothing would happen at all.  Does that answer your question?  Sorry for any confusion...

September 20, 2011 09:32 AM
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Yann Dautais

Hi Carl, yes clear now. Thanks for that.

September 20, 2011 11:04 PM
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Matt Astifan

Alright sorry, I thought I had this but that last question/answer kinda threw me off. 

I have Landing Page A, which I want to track click-through on the "register now" button. And I have Landing Page B, which I want to track conversion on submitting a (iFrame embedded) JotForm. 

Do I put the script on Landing page A or B?

Both are on same domain.

October 05, 2011 05:26 PM
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Ryan Engley
Unbounce

Hey Matt - I see where you're going now.  

The answer is neither--the conversion script would actually be placed on a separate thank-you page.

With Landing page A, you can set the click-through as a conversion goal in Unbounce so there is no need to use the external conversion tracking script.

With landing page B, you would set the JotForm submit button to send your visitors to a custom thank-you page.  You would then place the external conversion tracking script on that thank-you page to trigger a conversion on landing page B.

If you have any other questions, just send me a message to support@unbounce.com and I can have a look at your pages for you.

October 05, 2011 05:56 PM
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Arik Berzak

Hi

Can anyone please tell me how to insert a google adwords conversion code in the thank you page?

 

 

Thanks,

October 25, 2011 03:48 PM
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Anubhav Mehrotra

How do I track multiple external goals? Im assuming changing 'trackGoal' within _ubaq.push(['trackGoal', 'convert']); should do the trick.

October 28, 2011 09:33 AM
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Carl Schmidt
Unbounce

Hi Anubhav!  You're just a little bit ahead of us.  That's pretty much how we envision it working when we implement multiple external conversion types, however, that's not a feature we've implemented yet.  That said, it's high on our priority list, and we'll update this thread when there's some progress to report!

October 28, 2011 09:57 AM
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Steven Maroulis

^ looking fwd to it.. keeps us posted it's a must have feature for sure :)

November 02, 2011 11:51 AM
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Salim Virani

Hi, any suggestion for conversion tracking to Eventbrite?  They strip JS in the confirmation page, so this won't work.

As an alternative, I tried Google Analytics multiple domain option, but to make that work, I need to be able to set the onClick attribute of the cross-site links.  http://www.google.com/support/analyticshelp/bin/static.py?page=guid...  Is there a way to do this in Unbounce?

Or is there another alternative altogether?

Thanks,

November 20, 2011 10:01 AM
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Anubhav Mehrotra

Hey Guys,

Checking in again on the multiple external goal tracking. Any way we can expedite this ticket? Or if you guys can provide me a slightly 'hackier' way of doing this that'll do as well. anubhav@team.shoeboxed.com.

Cheers!

November 23, 2011 12:34 PM
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Carl Schmidt
Unbounce

Hey Salim, I finally had time to test out a hack that might work for you.  As long as you're using just one Unbounce page for your Eventbrite campaigns, you could embed an image that triggers a conversion on that specific page.

Basically, all you have to do is:

  1. Host an empty tracking image, really almost anywhere.  Just make sure you don't use a common image extension when you name it.  We filter images from our logs, and our analytics are log based.  So, I used "empty_10.trk", as an example, which is a transparent gif.
  2. Embed an image on your Eventbrite page like so:  <img src="http://ads.mycompany.com/my-landing-page/clkg/http/www.mycompany.co...>
The source URL for the image is broken down as:  [unbounce-page-url]/clkg/http/[hosted_image_url]

Anyone hitting your Eventbrite page who has *not* seen your Unbounce landing page won't get counted as a conversion (because they won't have the visitor cookie from your Unbounce page).

Does that sound like it might work for you?
November 23, 2011 02:14 PM
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Yann Dautais

Hi Carl,

2 questions for you please:

1. Is it an issue than my external tracking page has a redirect? To give you a bit of background, we are tracking the people registering to our site. This is done by them filling in a form, and getting back an activation link on a mail. When they click, they go to the 'activation successful' page that is then redirected to their 'my account' page. I am asking if this is an issue because I heard somewhere than Google Analytics can miss converstion because of this.

2. We have other scripts on the 'activation successful' page: Zopim, Google Analytics. Is there a risk they "interact" and make the stats non reliable?

Thanks a lot,

Yann

November 25, 2011 07:17 AM
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Yann Dautais

Obviously something is wrong with our external tracking... 0 conversion on https://app.unbounce.com/pages/daf78730-14f1-11e1-8830-12313e003591 can't be right.

Can you guys help? Maybe the answer is in the questions I asked the other day. As an extra info, note that conversions are counted fine with Google Analytics whose code sits on the same page as the Unbounce one.

Thanks in advance,

Y.

November 30, 2011 05:54 AM
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Carl Schmidt
Unbounce

Hi Yan, sorry for the slow response, I notice you're now getting conversions to that page, did you get it sorted out?

Cheers,

  Carl

December 02, 2011 03:36 PM
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Yann Dautais

Hi Carl,

Not sorted out no.

What I did is to add standard conversions so I can compare champion / challengers while I wait for the external tracking issue to be solved.

If you need me to remove those standard conversions to figure out what's going on, let me know.

Cheers,

Yann

December 02, 2011 11:01 PM
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Salim Virani

Thanks Carl, I'm going to give this a try on an event that has one UB page and on EB page. I think it should work. 

December 05, 2011 07:56 AM
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Carl Schmidt
Unbounce

Hey Yann, can you open a case with support on this one?  Just send an email to support@unbounce.com.  Comments in our support articles don't work the best for tracking down issues like this, sorry!

December 05, 2011 10:10 PM
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Owen McGab Enaohwo

How can I track multiple types of conversions by using the Unbounce external tracking script?

I ask because I have three different plans on my site and I am using unbounce for the signup / pricing page.
That said I want to track conversion per type of plan and I am curious as to whether this can be done with the
Unbounce external tracking script?
January 27, 2012 03:52 PM
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Carl Schmidt
Unbounce

Hey Owen, sorry, but we currently don't have that functionality yet.  Multiple conversion types is on our roadmap for early this year though!

February 05, 2012 08:58 PM
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Chip Hanna

Will this work with Shopify?

Right now, the process is:

  1. Landing Page on subdomain.mydomain.com
  2. Directs to mydomain.com for the cart
  3. Shopify uses "checkout.shopify.com" for all the checkouts. Would this lose the tracking?
Thanks!

Chip
February 26, 2012 03:33 PM
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Carl Schmidt
Unbounce

Hi Chip!  As we mention in the article above "You must ensure that your Unbounce pages and your conversion page are on the same domain so that the tracking cookies can be read."  Given that in this case "mydomain.com" and "shopify.com" are different, this won't work in your example, sorry!

February 27, 2012 09:50 AM
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Chip Hanna

Thanks, Carl. Would the solution you offered for Eventbrite (above) work in my case?

February 27, 2012 10:24 AM
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Carl Schmidt
Unbounce

Hey Chip!  No, sorry, that solution still requires the tracking cookies.  That was a workaround for a lack of Javascript support...

February 27, 2012 10:29 AM
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Brian Jenkins

I have two questions regarding the external conversion tracking and integration with 3rd-party apps like MailChimp.

Question #1: If our landing page uses a "Register with Facebook", does that need the external conversion tracking and, if so, will it allow integration with MailChimp?

Question #2: If our landing page uses an embedded iframe for registration, will that mean that we can't use the Unbounce integration with MailChimp?

March 06, 2012 08:40 PM
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Carl Schmidt
Unbounce

Hi Brian!

With regard to your first question, if your "Register with Facebook" process can end on a page that lives on your own domain/sub-domain, then you can use the external tracking script to track that funnel.  I'm not a Facebook api expert, but I thought their ToS prohibits you from storing personal information obtained via their API, and certainly storing their email in MailChimp would be subject to that rule.  Maybe I'm completely misunderstanding what you're trying to do.

The integration with MailChimp depends on you using an Unbounce form on your landing page.  Submissions to that form are then also sent to a MailChimp list when you enable the integration.  So to answer your question regarding the embedded iframe, if that iframe contains a form that posts somewhere other than Unbounce, then no, you can't use our built-in integration.

Hope I've understood your question.  Feel free to ping us at support@unbounce.com as well.

March 09, 2012 10:24 AM
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Michael Tupper

Carl,

I had essentially the same issue as Brian, but I would like to ask again and add something in by phrasing the question differently:

I am integrating the FB Registration into my unbounce page and have successfully added the above script to my confirm/results page, which is being reflected properly as a conversion in my Unbounce dashboard.  However, I would like to know if there is a way to post the fields back to my Unbounce form for that page (which now is not existent on the original Unbounce landing page)??  Achieving this would allow me to not only Register with FB and measure conversions, but also continue to populate my leads table as was being done before by filling out the form.

Thanks.

March 21, 2012 10:10 PM
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Carl Schmidt
Unbounce

Hey Michael!  Unfortunately, there's no ready way to accept Facebook's registration posts into your Unbounce form quite yet.  This is something we plan to address in the future, though (see https://getsatisfaction.com/unbounce/topics/any_plans_for_a_login_w_fb_button).

March 26, 2012 01:28 PM
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Michael Aagaard

Hi Carl - quick question. Will the external goal tracking work if there is a 3rd party payment tool between the custom domain with the landing page and the confirmation page on the root domain? 

In other words, if the funnel looks like this: landing page (custom domain) - payment page (3rd party domain) - confirmation page (root domain) conversion goal. 

Thanks. 

- Michael 

May 07, 2012 10:45 AM
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Carl Schmidt
Unbounce

Hey Michael, that should work just fine!

May 07, 2012 10:57 AM
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shay Yakobi

Hi,

All are campaigns are using server side pixel (STS pixel). Do you support this ?

May 10, 2012 01:53 AM
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Carl Schmidt
Unbounce

Hey Shay, should be no problem, but a little hard to answer for sure without a bit more detail about your setup and how you'd like everything to work together.  Probably best to email our fantastic team at support@unbounce.com (or give us a ring at 1.888.515.9161) and we can help you get setup...

May 10, 2012 09:48 AM
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Andrea Di Rocco

Hi everyone,

It seems to me that this is an important feature I should be using, but unfortunately I still don't understand what purpose this feature does really serve. Can you share an article or info on why I should use this external tracking thing? Very curious. Thanks 1000!

August 10, 2012 04:52 AM
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Ryan Engley
Unbounce

Hello Andrea!  The external conversion tracking code is used to trigger conversions farther down your funnel or in instances where you are not using an Unbounce form.  If you are already tracking your conversions in Unbounce then you don't need to use this script.  I hope that helps to clarify things for you :)

August 10, 2012 11:36 AM
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Martin Eriksson

How is the multiple external tracking work coming along?

We will be using unbounce to manage multiple landing pages with 2-3 different calls to action (but only one per landing page). Each call to action leads to a funnel on our own site and we'd like to put the tracking code at the confirmation stage of that funnel to only track true conversions instead of just click throughs. Is this possible yet?

thanks,

Martin

September 21, 2012 07:26 AM
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Ryan Engley
Unbounce

Hi Martin - you could exclusively track "true" conversions by using the external conversion tracking script on the final page of your funnel as outlined at http://support.unbounce.com/entries/20473626

Tracking multiple conversions is still on our roadmap though we don't have an estimate of when this feature would be released.  For now, to compare clicks on the landing page vs. conversions at the end of the funnel, you might want to consider adding a third party analytics tool like Google Analytics.

September 21, 2012 10:37 AM
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Chris Talintyre

Hi,

I just wanted to ask whether you will be supporting separate domain conversion in the future? We are unable to set unbounce up on our ecommerce site, and currently all landing pages are set up on a subdomain of our main brand's site.

Chris

November 20, 2012 07:36 AM
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JP Schoeffel

Ryan, I have issues with tracking. My setup is the following:

- Main landing page for my home page with different variants

- Call to action button on this page which leads to the "plans & pricing" page (also using variants in Unounce)

- If they take action on this pricing page they are redirected to checkout processor and after successful checkout, I send them back an unbounce managed Thank you page where I added your "external tracking" script

Conversions for checkout are not tracked correctly to say the least. It seems it's random in fact. I am also tracking with GA, so it's not a biggie, but my goal using Unbounce is not to mess with tracking. Since it's an A/B splitting engine with so many cool features, it's becoming pretty useless without proper tracking of conversions.

Tracking conversions through a funnel is a must in my book. Can you tell me what to do to get proper stats when people go from my main page ==> pricing page => checkout ==> Thank you page.

 

ThankJP

December 02, 2012 07:49 AM
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JP Schoeffel

Ryan, any chance to get any comment on my comment above :-) ?

 

Thanks

JP

December 22, 2012 06:26 AM
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Matt Astifan

I'm having same problem as JP Schoeffel with the script... It is tracking some but not all. I've tracked about 11 says it only tracked 3...

January 02, 2013 07:32 PM
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Jacquelyn Ma
Unbounce

Hey Matt - would you mind sending us the page that you're seeing this issue with to support@unbounce.com? For something like this we'll want to do some digging into the overall page setup and probably do some testing on our end as well. 

January 03, 2013 04:15 PM
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JP Schoeffel

Guys,

honnestly, do you have any chance to improve the tracking script to make it useful. As it is, it's completely useless, with random tracking and around 60 to 80% inaccuracy. No idea why. Of course I track with GA, but what's the point of having a full integrated split testing solution if I can only rely on external tracking. Basically, the conversion rates are wrong, and so are the Confidence level reported.

And my setup is really easy: 1 page with 2 variants, 1 order button, redirecting to a thank you page where the tracking code is pasted. 

Thanks

January 29, 2013 10:27 PM
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Owen McGab Enaohwo

I have been using the external conversion tracking code on a thank you pages on my own domain www.MyWebsite.com and it has been working perfectly but recently I have moved my thank you pages to a third party site www.ThirdPartySite.com/thankyou and I am wondering whether or not the external conversion tracking code above will work?

January 30, 2013 10:37 PM
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Peter Castleford

Ryan,

As a new customer I would like to know that improved tracking is on the roadmap, and how far ahead.  It's vital statistical information that needs to be presented to the my platform users.  1/click and many/click conversion types, with a settable value attribute -- is it too much to ask for?

Namaste & keep up the great work!

February 20, 2013 07:15 AM
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Jeanne Roberts

Howdy,

In your example, you tell us to add the external tracking code to the unbounce landing page we're working on.

But isn't it supposed to go on the final thank you page my customers see and not on my landing page? 

If that's the case, could you change the explanation at the top of this thread? 

Or do you mean that I should be putting the code snippet on my landing page AND on my thank you page?

Thanks

February 22, 2013 05:00 PM
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Ryan Engley
Unbounce

Peter - Improved tracking is on our road map; we'd really like to give you the ability to track multiple conversion types. Stay tuned! In the mean time, I can help you configure goal tracking through Google Analytics if that would help get you the data you need.

Jeanne - Thank you for pointing out the issue with the article. You're exactly right that the external conversion tracking script goes on the final thank you page your visitors see (doesn't have to be an Unbounce page). The article's all tidied up now.

February 25, 2013 12:43 PM
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Pål Hetland

Hi

Its now gone more than 2 years since you guys said that cross-domain tracking was "on the list". How long is this list?

I am eagerly waiting this feature. We are doing sub-optimal conversion tracking because of this..

 

Thanks.

May 18, 2013 06:59 AM
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Blaine Hilton

I would like to know the status of the cross-domain tracking as well.  This is a key feature that for my purposes at least makes the whole unbounce system completely non-functional.  It is also disappointing to create a whole campaign around the ideas of using the unbounce platform to find out that it is not possible and we must start over from scratch with a different provider..

July 29, 2013 07:56 AM
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Herbert Faria

Hi

I justed test the external conversion, clicking on the purchase button and doing a test purchase. Why I do not see conversions on the report ?

Tks

Herbert

August 19, 2013 10:06 PM
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Jacquelyn Ma
Unbounce

Hi Herbert - can you send your account and page information to support@unbounce.com? We'll want to dig into this a bit more to see what's going on. 

August 20, 2013 08:30 AM
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Zeljko Maric

Is there any possibility to track, report and "test" different external conversion types? In our case, we want to track to different types of registrations. One happens when the user signs up the first time (our "big" registration), the other one happens when an existing user registers for a video course. Is there a possibilty to track this with different unbounce conversion scripts and see the different conversions, conversion rates and A/B statistics in Unbounce?

September 06, 2013 01:29 AM
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Aaron Robinson

Does anyone have any solutions or experiences with tracking conversions on a 3rd party site that we don't control at all?  Specifically, we're trying to track how many times someone purchases a book from Amazon after visiting our site.  One option is definitely using Amazon Affiliates, and I'm curious to see if there are others. 

September 17, 2013 09:31 AM
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Dustin Urban

2 questions: 1) I just used Unbounce for the first time with an affiliate email which resulted in a bunch of opt ins. I'm interested in external conversion tracking for these prospects but have not set it up yet, nor have I set up my custom domain yet. I'm assuming that it's too late to implement for users that already opted in? Since they were not cookied upon opt in for the external conversion tracking? Or might it work to implement it now for that group?

2) I'm interested in tracking both opt ins that occur on the landing page as well as sales conversions for those opted-in users. is there a way to track both or do I basically have to choose one if I don't want both actions contributing to a muddled conversion rate number?

Thanks!

October 01, 2013 02:23 PM
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Matt Astifan

I just wanted to jump in here real quick and say that having the ability to setup Unbounce Sales Funnels would be amazing :)

October 01, 2013 02:46 PM
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Ryan Engley
Unbounce

@Dustin - Conversion tracking needs to happen when visitors hit the page so unfortunately no, it'd be too late for folks who've already opted in. And I totally understand why you need to track multiple conversions on your page but as it stands, you can only track one. You'd have to select either the opt-in or the sale as priority then set your funnel up accordingly. You can, however, use Google Analytics or another tool to track different events in your funnel.

October 01, 2013 03:08 PM
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Dustin Urban

Great, thanks Ryan. Just wanted to make sure, I'll definitely work with Google Analytics to measure the other action

October 02, 2013 06:52 AM
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Juan Ortiz

Umm... where's the script gone?

October 03, 2013 03:39 AM
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Ryan Engley
Unbounce

@Juan - the script is still there (it's embedded from GitHub) but there may be something in your browser preventing you from seeing it. You can also track it down here.

October 03, 2013 09:50 AM
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Andre Marcelo-Tanner

If I send one unbounce page to another unbounce page which has the conversion code, which one gets tracked with the conversion? the first or the 2nd?

October 12, 2013 08:27 PM
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Off Center Harbor

Does unbounce's external conversion tracking cookie expire? If not we could run into problems since our initial purchase confirmation page is the same as our renewal confirmation page. 

November 06, 2013 08:10 AM
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Alex Ozolins
Unbounce

@Andre: if you place the tracking code on Page 2, Page 1 will receive the conversion and Page 2 will just count as a page view, however this tracking code is typically used to track conversions that are occurring outside of Unbounce as opposed to another Unbounce landing page. If you're trying to do something specific, you might want to give us a shout at support@unbounce.com so we can tackle this more in depth.

@OffCenter: The cookie will expire after 72 hours.

November 07, 2013 03:35 PM
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Alexander Deck

The conversion tracking doesn't work in my case: the first page holds a button, which causes the second ub page, containing a form to show, in a fancybox iframe. The completion of the form then leads to a third unbounce page which acts as success screen. None of the pages has any conversion goals defined, the third page contains the js tracking code. Finally, the first page should display the conversion rate of the whole process. It would be great to have a solution for the problem..

November 18, 2013 01:19 AM
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Alexander Deck

I've tried it now without the fancybox: just three unbounce pages in a row, tracking code in the third page, and reporting back the conversion rate to the first page doesn't work either. If I get your approach right, the js code searches for the last unbounce page one visited before the actual page, be it internal or external. So maybe a solution could be to tell the middle ub page not to set the corresponding cookie?

November 18, 2013 01:28 AM
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Brandon Ezra

Hi Team,

Thanks for you continue support.

I've a question, For a unbounce page, Edit the variant, I've given the posting URL as "http://www.mywebsite.com/search" but when i click preview and click on Check availability button ,

I got a weird error on my firebug console states "Blocked loading mixed active content",(the page didn't redirect) i goggled about the error, it explain me something like i have to use like "https " instead of "http" so i changed it to "https://mywebsite.com/search", and it works.

But i don't need like this i've to use like only "http".

What i have to do, to achieve this?  Is there any flag or setting, which i have to change?

 

November 21, 2013 01:44 AM
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Ryan Engley
Unbounce

Hi Brandon - the mixed content error should only be an issue in Preview. Because the Unbounce app is served over HTTPS but your published page is served over HTTP, the published version should be just fine. Give it a shot but let me know if you continue to run into any issues.

November 21, 2013 01:52 PM
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mark hain

Hi,

We use adroll for retargetting. They require a smart pixel code to be placed on all our pages. Can we add that code to the unbounce variants? And if so how?

November 25, 2013 04:27 AM
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Lou Sturm
Unbounce

Hey Mark - we have several customers that use AdRoll and other third party tracking scripts for retargeting. In the landing page builder, you'd drop the script in the JS button and set the placement to "Before Body End Tag. As for tracking variants, this usually means modifying the script, and I can't say for sure as it's AdRoll's script. I'd recommend reaching out to their Customer Delight Team to doublecheck. Hope that helps!

November 25, 2013 12:41 PM
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Rasmus Keiding

Hi

We have an issue with getting javascript tracking added to our confirmation page. It looks like this issue is resolved in the answer to Salim, but I'm not sure I understand exactly how it works.

 

Should we just serve up a transparent image, hosted at https://randomurl.com/[unbouncelandingpageurl]/clkg/http/randomurl.... ?

And is it of no importance where the image is hosted, as long as the URL for the landingpage is put before /clkg/?

The entire site is in https.

February 10, 2014 06:45 AM
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Lou Sturm
Unbounce

Hey Rasmus - apologies for any confusion here! To clarify this thread is about using Unbounce's External Conversion Tracking. Salim stumbled across this thread, and his comment was specific to cross-domain tracking for Google Analytics. It looks like you're using Javascript but not our External Conversion Tracking. Check your email, I've opened up a Support Ticket for you so we can learn more about what you're trying to achieve! Thanks!

February 11, 2014 12:05 PM
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Ryan McKinnon

Will adding the Google Analytics conversion code to the unbounce confirmation page properly flag a conversion?   
Can we track conversion numbers both ways?  (unbounce form submit [x], as well as the external script in place?)

March 11, 2014 07:03 AM
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Johnny Opao
Unbounce

Hey Ryan - Adding Google's Conversion code to the confirmation page will mark the conversion on googles end. As for marking conversions numerous ways on unbounce, this is possible, but keep in mind a visitor can only be counted as a conversion once. For your use case it might be helpful if we had a better idea of what your trying to do. If you do have further questions send an email to support@unbounce.com with details of how you plan to layout your conversion goals and we'll let you know what your best options are :)

March 11, 2014 12:41 PM
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jack meredith

I've embedded our user sign up form onto multiple Unbounce pages.  I want to use the script to attribute sign up conversions to each landing page.  Is Unbounce able to attribute separate conversions to each landing page even if they all redirect to the same external page?

March 21, 2014 08:28 AM
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Johnny Opao
Unbounce

Hey Jack - The script can only mark a conversion to the last Unbounce page the visitor landed on before making their way to the external page containing the 'external conversion script'

March 21, 2014 09:52 AM